OMG GIRLZ
CLIENT
Zonnique Pullins, Bahja Rodriguez, Breaunna Womack
YEAR
202
2023
INDUSTRY
Music
SERVICES
Content Creation | Digital Media Marketing Consultation
THE PROJECT
OMG Grilz Promotion of "Lover Boy". Pantheon Management Partners enlisted J.A Creative for content creation, digital media marketing consulting.
THE PROCESS
THE PRODUCT
J.A.C.I. carefully crafted digital media content and ad spend strategy for the nation wide release of the OMG Girlz new single "Lover Boy. The media assets consisted of pre-release teasers, photoshoot images and behind the scenes footage. J.A.C.I. tapped into the girls separate demographics through their own personal accounts, further pushing the reach of the group via social media.
The OMG Girlz were a teenage girl group formed in 2009 and managed by Tameka "Tiny" Harris. They recently released several singles, including "Gucci This (Gucci That)" and "Where the Boys At?". The OMG Girlz wanted to promote their music via social media while utilizing the power of visuals, videos, and interactive content to communicate in a way that resonates with diverse audience segments.
