PEATOS
CLIENT
PeaTos
YEAR
202
2023
INDUSTRY
SERVICES
Food & Retail
Creative Branding | Social Media Management | Branding & Strategy | Content Creation | Public Relations
THE PROJECT
PeaTos, founded by Nick Desai, is a California-based snack food company that aims to disrupt the conventional snack market with a healthier and more nutritious option. The brand's standout feature is its commitment to delivering the familiar taste and crunch of traditional snacks, such as cheese puffs and chips, but with a unique twist—they are made from peas. The ask was to develop a creative marketing strategy driven by a deep understanding of the target audience to boost sales and produce heavier brand awareness on social media.
THE PROCESS
J.A. Creative developed a strategic social media campaign for PeaTos, meticulously shaping a brand voice that perfectly aligned with its commitment to healthier snacking with a fun, approachable tone. Our process began with in-depth brand analysis, ensuring every piece of content resonated with PeaTos’ playful identity while communicating its mission of offering better-for-you snack options.
We curated a mix of influencer collaborations with key figures in health, wellness, and food to authentically boost user-generated content (UGC). These partnerships amplified brand visibility and lent credibility, as influencers authentically showcased PeaTos in their everyday routines. Through a structured UGC strategy, J.A. Creative revamped existing content and generated fresh visuals that seamlessly integrated with PeaTos’ messaging.
Our team’s end-to-end approach resulted in fully branded, cohesive content that targeted direct consumers, marking a new era for PeaTos in the social media space. This process established PeaTos not only as a delicious snack but as a lifestyle choice for health-conscious snackers seeking quality without sacrificing fun.
THE PRODUCT
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