ZONNIQUE
CLIENT
Zonnique Pullins
YEAR
202
2023
INDUSTRY
Music
SERVICES
Content Creation | Digital Media Marketing Consultation
THE PROCESS
THE PROJECT
THE PRODUCT
Zonnique's Promotion of "All Grown Up". Pantheon Management Partners enlisted J.A Creative for content creation & digital media marketing consulting.
Zonnique is an American television personality, and singer. A member of the OMG Girlz and best known for starring in the Reality show T.I. and Tiny: The family hustle from 2011 to 2017. Zonnique wanted to promote their music via social media while utilizing the power of visuals, videos, and interactive content to communicate in a way that resonates with diverse audience segments.
J.A.C.I. carefully crafted digital media content and ad spend strategy for the nation wide release of Zonnique's new single "All Grown Up". The media assets consisted of pre-release teasers, photoshoot images and behind the scenes footage. J.A.C.I. tapped into the girls separate demographics through their own personal accounts, further pushing the reach of the artist via social media.
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